Analyse This! Using Smart Data to drive Business
Using (new) Web Analytics to drive smart business decisions. The internet is 24 years old. Think back to when you were that age, or, perhaps, you are that age – which (apparently) puts you in the...
View ArticleMulti-Channel Attribution Modelling
What is it and why should you care? Raised eyebrows are most certainly warranted because there are few things in analytics which are less complicated than Multi-channel attribution modelling. In short:...
View ArticleWeeds! The evolution and unstoppable growth of e-commerce
by Alex Spagnoletti The world’s first online transaction occurred in 1971 or ’72, roughly three years before South Africa witnessed its first television broadcast and nearly three decades (or so)...
View ArticleSocial Marketing Overview: What you need to know
by Dennis Armstrong Social Media Marketing is, to many, a dark and mysterious art that leaves business owners (and marketers alike) dazed and confused. Executed well it could be a very worthwhile...
View ArticleGet 15k in 24.com advertising with Interface Debit Orders
Your average Business Day is about gaining your next customer, making your next move and servicing your existing client base. . . Because of such a hectic schedule, however, the payment of key services...
View ArticleGetting (more) feet through your digital door.
by Dennis Armstrong Over the past two months we’ve looked at the ins and outs of your digital marketing strategy, and the key elements to consider when constructing a successful website. A successful...
View ArticleSocial Media: To become a “Thought Leader”, first you must “think”.
by Dennis Armstrong Last month we asked if your business really needed a social media marketing strategy and briefly touched on the 7 Golden Rules to consider before you sashay down this particular...
View Articlee-Commerce Sense (through Design, Process and Technology)
by Alex Spagnoletti The world of commerce is often presented as a complex place, filled with tainted tactics and mass confusion. And that’s just the brick and mortar variety. Last month we spoke about...
View ArticleWant to do Business in East Africa? Get your foot in the door today
Kenyan Market Growth Attracts Global Digital Marketing Specialist Agency, Clicks2Customers [Nairobi, 12 September 2014] – The continuing rise in economic potential of the East-African region (and Kenya...
View ArticleAnalytics: See, Hear and then Speak to Your Customers
by Dennis Armstrong Over the last few months we’ve discussed how best to market your company online. Customer behaviour has changed with digital and mobile technologies increasingly playing a critical...
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